Not an agency. Not freelancers.

Infrastructure to Scale Growth.

Build your revenue engine without hiring in-house

Seltria builds automated growth systems—revenue ops, execution teams, and workflow automation—so your business can scale with control.

U.S.-Focused Automation-Led Growth + Systems

Growth System

Pipeline Velocity

What We Build

Modular building blocks you can combine into a single, scalable growth engine.

Appointment Setting

Consistent meeting flow with messaging, lists, scripts, QA, and reporting.

Revenue Operations

CRM architecture, pipeline design, dashboards, and weekly optimization cadence.

Back Office Execution

Operational workflows that keep growth moving—admin, fulfillment, and support ops.

Automation Layer

Workflow automation (and AI where it makes sense) to increase speed and consistency.

Why Offshore Execution Works

A structured offshore execution team—not an agency, not freelancers.

🎯

Senior U.S.-Aligned Management

Strategic oversight and quality control from experienced U.S.-based operators who understand your market.

🌎

LatAm Execution Team

Dedicated teams in similar time zones with strong work ethic and cultural alignment.

💰

Lower Cost, Higher Control

50-70% cost savings compared to U.S. hires, with full visibility and management control.

Full-Time Dedicated Reps

Your team works exclusively on your business—no shared resources or divided attention.

⚙️

Process Over Freelancers

Structured systems, documentation, and training—not one-off contractors who disappear.

📈

Scalable Infrastructure

Grow from 1 rep to 10+ without rebuilding systems or losing institutional knowledge.

How It Works

Four steps, one operating system: audit → design → deploy → optimize.

1

Audit & Strategy

We analyze your current operations, identify bottlenecks, and work with you to develop a comprehensive growth plan tailored to your business.

2

Design the System

We map your funnel, ops, tools, and handoffs so growth is measurable and repeatable.

3

Deploy Execution + Automation

We implement workflows, run campaigns, and build the team that executes daily.

4

Optimize Weekly

We track pipeline velocity, meeting quality, conversion, and throughput—then iterate.

Built for Scalable Growth

Operational clarity + consistent execution. No chaos scaling.

+Pipeline

Consistent meeting flow

+Control

Dashboards and reporting

+Speed

Automation-led workflows

Who We're Not For

We work best with businesses that have these fundamentals in place.

Companies without product-market fit

Teams without a defined offer

Businesses unwilling to track metrics

Who's Behind Seltria

Built by operators who've scaled teams and systems.

Alberto Vives

Alberto Vives

Founder & CEO

Real estate developer and entrepreneur with 7+ years driving growth across Latin American markets. Founded and operates Area Capital, a real estate investment firm specializing in high-ROI development projects.

Co-founded and scaled Arcadia, a hospitality company managing premium properties across Colombia's Caribbean coast. Built structured offshore operations teams that consistently outperform traditional hiring models.

  • Engineering degree from University of Maryland
  • Post-graduate studies in Finance at Universidad del Norte
  • 7+ years scaling real estate and hospitality operations
  • Successfully deployed offshore execution teams across multiple ventures
Alejandro Sierra

Alejandro Sierra

Head of Business Development

Strategic growth leader with extensive experience in corporate affairs and business process outsourcing. Previously served as Corporate Affairs Executive at Tecnoglass Inc., a NYSE-listed leader in architectural glass solutions.

Specialized in building scalable BPO operations that combine operational excellence with client-focused service delivery. Expert in navigating complex business environments and growth strategy execution.

  • MBA from Montpellier Business School (France)
  • Business Administration from Universidad del Norte
  • Corporate Affairs Executive at Tecnoglass Inc. (NYSE: TGLS)
  • Deep expertise in BPO operations and offshore team scaling

Ready to Scale?

Book a strategy call to discuss your growth goals and see if Seltria is the right fit.